LUX LINK COMPANY, LLC PRIVACY POLICY AND NOTICE

By sharing the Privacy Policy for Lux Link Company, LLC and its Partners (collectively, “we” or “us”), we hope to help you understand how information can create new opportunities for you, our customer, as well as to reassure you that we respect and honor customer requests to restrict and protect personal information.

This Statement of Privacy applies to all Lux Link Company, LLC entities and affiliated partner companies. For the purposes of this Privacy Policy, unless otherwise noted, all references to Lux Link Company, LLC include our primary website and any and all related domains that have been created and are operated by Lux Link Company, LLC and its Partner Companies.

We will comply with relevant international privacy policies in our communications with customers residing outside the United States. If you reside in the EU, please see "Your Rights Under EU Data Protection Laws" below.

Why We Collect Personal Information

Lux Link Company, LLC collects personal information to improve the manner by which we operate, offer our products and services, communicate with you about those products and services, and provide effective, timely customer support when needed. We will never rent or sell any of the personal information we collect from you to third parties, and we do not share your personal information except as set forth in this Privacy Policy.

The Kind of Personal Information We Collect

Lux Link Company, LLC collects personal information in a variety of ways when you interact with us, including when you:

Register or create an account with us;

Place an order;

Use our products or services;

Visit our web pages or the pages of certain partners;

Enter promotions or sweepstakes;

Subscribe to a newsletter or join our mailing lists;

Correspond or otherwise interact with us;

Provide feedback in any of our online surveys.

Information we collect may include: your name, e-mail address, phone number, address, product preference information, billing information, demographic information provided by you (such as language, gender, and age), and personal interest information. On occasion, we may ask for additional information to enable us to provide you with access to and use of certain information, materials, and services.

Information Collected from Other Sources

Social Media Widgets: Our websites include social media features, such as “Like” or “Share” buttons. These features may collect your IP address and which page you are visiting, and may set a cookie to function properly. Your interactions with these features are governed by the privacy statement of the company providing them.

Information From Third-Party Services: We may obtain other information, including personal information, from third parties and combine that with information we collect through our Websites. For example, we may have access to certain information from a third-party social media or authentication service (like Google or Facebook) if you log into our Services through such a service. Any access is in accordance with the authorization procedures determined by that service.

How We Protect Your Personal Information

Lux Link Company, LLC safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. To make purchases from our website, you must use an SSL-enabled browser. We use industry-standard Secure Sockets Layer (SSL) encryption on web pages used to complete a purchase, which protects the confidentiality of your personal and credit card information while it is transmitted over the Internet.

While we take precautions to ensure the security of your data, no one can completely guarantee the safety of data transmitted over the internet. It is important that you take steps to ensure the safety and security of your personal information, for example, by not sharing passwords or other registration data.

How We Use Your Personal Information

Lux Link Company, LLC uses your personal information in the following ways:

Delivery and billing for our products and services, and to communicate with you concerning your account and customer service issues.

Improving our products and services by providing personalized content recommendations and customization.

To ask you to participate in surveys about products, services, news, and events.

Offering you product upgrades, content, services, and other training courses for you to purchase.

Providing you with news, free newsletters, updates, targeted advertising, promotions, and special offers.

To better understand how our products are used, including web traffic patterns and what types of content are most popular.

Providing anonymous reporting for internal and external partners.

How and When We Disclose the Information We Collect

Lux Link Company, LLC may share your personal information with trusted vendors and partners who work with us. These partners are provided with your personal information to help us communicate with you about offers from us and our marketing partners. They are contractually required to keep this personal information secure and to only use it for the purposes for which it is provided.

We may also disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with law or legal process; (b) protect and defend the rights or property of Lux Link Company, LLC; (c) enforce our terms of use; (d) protect against fraud or for risk management purposes; or (e) act in urgent circumstances to protect the personal safety of users or the public.

If Lux Link Company, LLC should ever file for bankruptcy, become insolvent, be acquired by a third party, merge with a third party, or sell all or part of its assets, we are entitled to share the personal information you have provided with potential and subsequent business and merger partners.

Cookies and Tracking Technologies

"Cookies" are small data files that are stored on your computer. They allow us to measure traffic activity and improve your user experience, for example, by remembering your preferences. We treat any personal information that may be contained in cookies with the same level of confidentiality as other information you provide to us.

We also use tools like Google Analytics to collect information about your use of our services. We use this information to improve our services. Google's ability to use and share this information is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can opt-out of Google Analytics by downloading their opt-out browser add-on.

Your Rights Regarding Your Data

You have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time at [email protected] for these purposes.

You may revoke your consent for data processing at any time. An informal email making this request is sufficient. If you no longer wish to receive communications from us, you can opt-out by following the instructions in the message or by contacting us.

Account Data Management

Access and Correction: As a user, you may update or correct most of your account data by logging into your account. To make a request to have account data returned to you, removed, or to make additional corrections, please email our privacy team. Requests will be handled within thirty (30) days.

Data Retention: We retain your information for as long as your account is active or as needed to provide you services. We may retain certain information for longer periods for specific purposes, such as for legal compliance, financial record-keeping, or security and fraud prevention.

Legal Basis for Processing (EEA Visitors)

If you are a visitor from the European Economic Area, our legal basis for collecting and using personal information will depend on the context. We will normally collect personal information only where we need it to perform a contract with you, where the processing is in our legitimate interests and not overridden by your data protection rights, or where we have your consent.

Compliance and Law Enforcement

In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Testimonials and Community Forums

We may post testimonials on our websites that may contain personal information. We obtain your consent to post your name along with your testimonial. Our websites may also offer publicly accessible blogs or community forums. Be aware that any information you post in these areas might be read, collected, and used by others.

Live Events

All events are live-streamed and recorded. The purchase of any event ticket constitutes a release and waiver to use your likeness and/or photographs in any media for the purpose of promoting other events, marketing, advertising, and press coverage.

California Residents' Rights

If you are a resident of California, California law permits you to request certain information regarding the disclosure of your personal data by Lux Link Company, LLC to a third party for direct marketing purposes. To make such a request, please email us at [email protected].

Children's Privacy

We respect children’s privacy. We do not target, knowingly, or intentionally collect personally identifiable information from children under the age of 13. By using this Site, you have represented and warranted that you are either 18 years of age or using the Site with the supervision of a parent or guardian. If you are under 13, you may not use the Site. If you become aware that your child has provided us with personal information without your consent, please email us at [email protected].

Contact Us

If you would like to contact us for any reason regarding our privacy practices, please e-mail us at: [email protected].

Be sure to return to this Policy periodically to review the most current version. We reserve the right at any time, at our sole discretion, to change or otherwise modify this Policy without prior notice.

This policy was last updated on August 20, 2025.